Real Estate Marketing: Blogging

  

   




Should Blogging Be Part of Your Real Estate Marketing Strategy?

There are plenty of misconceptions and preconceived notions out there about the value you of blogging, especially as a real estate marekting strategy. Blogging however regardless of what industry you are in positions you as a professional and subject matter expert.  It all starts with writing a blog first, then getting it out so that the audience can read.

What if I Have Never Written a Blog?

As the saying goes, there is always a first time but the fact is you just have to do it. However, doing it is one aspect, but doing it the right way will require some effort in training and educating yourself. The art of blogging does have a bit of public relations problem, but the reasons are glaringly obvious:

1. A lot of blogs are poorly written, not well formatted, and in most cases abandoned without any follow up.
2. Many bloggers tend to ramble about a subject and leaves the reader wondering the purpose.
3. The word "blog" sounds too much like "blob", so some people just have a hard time taking it seriously.

The means of getting over the third point, is to write value-added content and being consistent. Consistency is the key because you can't write a blog one day of the week, then come back to the forum and write another two weeks later. You have to write with a purpose with the intent of providing great content and develop a captive audience.

Where Should I go to Write My First Blog

You can go to many places but I high endorse starting with Google's Blogger site. It gives you a user friendly environment for first times, has all the features which allows you to track your traffic. This is key because you get to see the amount of traffic reading your blog, where it is coming from, and who is commenting.

Remind Me Why Real Esate Agents Should Do This?

Real Estate agents are everywhere and competition is stiff in this industry. You have to find ways to stand out among your competition and be the key agent to go to. It could be online advertising, presence in social media, and now we are talking about blogging. Blogging allows you as the agent to control the content that you want to discuss. Customers are constantly looking for answers to certain thing as it pertains to the Real Estate Industry.

One of the key things that many customers are looking for are is it the right time to buy or how is the market doing overall. With you writing a blog you can become the agent in this area and display your knowledge. Someone then reads this article, thus creating trust and now you are building a brige to your services.

Action Items For You as the Agent

1. Research what buyers want to know in the market.
2. Learn the appropriate steps to write a blog.
3. Take action and write your blog.
4. Get it in front of your audience.

Take Action TODAY - Connect With Me NOW!!!

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To your Success!

Eric Pannell

P.S. To further learn how your can better assist your clients vis Text Message Marketing and Cutting-edge Customer Service contact me today and let's work together.